Our Story

our-story2

Our Story

The Thai Taste story began almost 20 years ago, when the popularity and desire for exotic dishes saw Thai restaurants opening all over the UK. Unable to find products which would allow them to recreate these delicious, yet quite simple dishes at home, our founders took on the task to gradually pioneer the development of authentic recipes with Thai chefs to produce an unrivalled product experience. Our wide range of products promises to mesmerise all your senses.

Our Thai Philosophy

For years, Thailand has emerged as one of the most visited tourist destinations in the world. People love its tranquil beaches, magnificent temples and scenery, colourful history, cultural sites, its people, and exotic cuisine. Our philosophy is connected to Thailand also known as the Land of Smiles! A philosophy that involves bringing people together through shared enjoyment of unique and delicious food. We believe that Thai Food offers a range of complex flavours with distinct textures to satisfy every palette.

Thai Taste creates a vibrant world of flavours by offering almost everything that people need to cook an irresistible meal. Made with fresh ingredients, explore a range of products combining all 9 flavours of Thai Food: Sweet, Savoury, Salty, Umami, Sour, Bitter, Pungent, Spicy and Creamy. As part of our commitment, we endeavour to create a more sustainable brand and a better shared future that makes a different to people’s lives, communities, and our planet.

Key pillars:

Authenticty

Carefully crafted, our products are made with fresh quality ingredients for a unique experience.

Innovation

Our passion is to consistently seek to bring diversity and inspire you to discover the finest tastes of Thailand throughout our ever-growing range.

SUSTAINABILITY

We use our leadership to be part of the solution to achieve positive change in the world and to build a more sustainable future for our planet.

Whether you are cooking Thai cuisine for the first time or are experienced, our range caters to all levels.

Our Exciting Journey

Thai Taste started by introducing the core flavours of Thai cuisine to the UK. This included such flavours as Green and Red Curry, but we soon spotted that the market was growing quickly and at the same time lacked authenticity and innovation. The growing public interest in the provenance of ingredients and the appetite for premium quality products fuelled our marketing team’s creativity. This led us to create inclusive, high-quality creations with unique sets of complex flavours for people with diverse diets (vegan, vegetarian, gluten-free, etc.), cooking skills or even spice level preferences.

Explore our inspiring and vibrant range of products from meal kits, sauces, ingredients, noodles and so much more.

  • Authentic products
  • Superior product quality
  • Wide array of rich & bold flavours
  • Use only fresh Ingredients
  • No fillers
  • No artificial flavourings, preservatives, colours, NO MSG, GF* (see product page for more detail)
  • Packaging widely recycled
  • Large range of vegan and vegetarian products

Giving back to the community

We are proud to be in partnership with Duang Prateep Foundation, a non-profit organisation committed to supporting vulnerable and impoverished communities in Thailand. From humble beginnings of just five staff, the foundation now has over one hundred employees, as well as over twenty full-time volunteers.

Taste The Difference

We are delighted to share that our products have received accolades from the Great Taste Awards, the world’s largest and most trusted food and drink awards.

Thai Taste Pad Thai Sauce

“Good colour and texture. The flavour of shrimp comes through well. Blending of ingredients is good, with none dominating too much. The chilli content is not too harsh, and this sauce would give an authentic taste to any dish it was used in. The balance of heat, sugar and sourness gives an overall quality product..”

-Great Taste Award
Thai Taste Chilli Jam

“This sauce is a riot of Thai flavours that feels and tastes authentic. Packed with fiery chilli heat, it also has tart lime, sour tamarind, shrimp paste, umami and plenty of onion to give complexity and character. This would be amazing to have on hand for any Thai dish for added impact.”

-Great Taste Award
Thai Taste Vegetarian Fish Sauce

“An interesting clear colour with oodles of umami. A great solution for adding that sea flavour to vegan and vegetarian cuisine. Great job!”

-Great Taste Award
Thai Taste Rice Vermicelli Noodle Nest

“Lovely firm noodles with a good bite and nice texture. Mellow, clean rice flavour which would be well matched for nice Thai sauces. There's a good bite to these and the strands remain separate rather than sticking together.”

-Great Taste Award
Sriracha Hot Chilli Sauce

“Pleasantly sweet to begin with. Hot but not overpowering. Well balanced with good umami flavours. A silky-smooth looking sauce, natural in colour, with a very good creamy mouth feel and a little cashew nut richness - a very clean and well-balanced sauce.”

-Great Taste Award
Thai Taste Palm Sugar

“A fudgy consistency, rather than granular or syrupy, and with an attractive, funky caramel aroma. The flavour is very rich indeed with a mineral edge. Very concentrated. It's unusual in its texture but we feel it carries the flavours very well. We particularly enjoyed the depth of spicy, caramelly, mineral notes. A good amber colour and a wonderful depth of flavour. Sweet with some deeply raw sugar notes.”,

-Great Taste Award
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Thai Taste Chilli Jam

“This sauce is a riot of Thai flavours that feels and tastes authentic. Packed with fiery chilli heat, it also has tart lime, sour tamarind, shrimp paste, umami and plenty of onion to give complexity and character. This would be amazing to have on hand for any Thai dish for added impact.”

-- Great Taste Award
Thai Taste Vegetarian fish Sauce

“An interesting clear colour with oodles of umami. A great solution for adding that sea flavour to vegan and vegetarian cuisine. Great job!”

-Great Taste Award
Thai Taste Rice Vermicelli Noodle Nest

“Pleasantly sweet to begin with. Hot but not overpowering. Well balanced with good umami flavours. A silky-smooth looking sauce, natural in colour, with a very good creamy mouth feel and a little cashew nut richness - a very clean and well-balanced sauce.”

-Great Taste Award
Thai Taste Sriracha Hot Sauce

“Lovely firm noodles with a good bite and nice texture. Mellow, clean rice flavour which would be well matched for nice Thai sauces. There's a good bite to these and the strands remain separate rather than sticking together.”

-Great Taste Award
Thai Taste Palm Sugar

“A fudgy consistency, rather than granular or syrupy, and with an attractive, funky caramel aroma. The flavour is very rich indeed with a mineral edge. Very concentrated. It's unusual in its texture but we feel it carries the flavours very well. We particularly enjoyed the depth of spicy, caramelly, mineral notes. A good amber colour and a wonderful depth of flavour. Sweet with some deeply raw sugar notes.”,

-Great Taste Award

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